FRUGI®
Explorations into a playful rebrand
Frugi were looking to grow their brand, aiming for a mainstream audience who share the same environmental concerns but also appreciate fashionable aesthetics. We needed to cement their position as brand leaders in their industry by defining a stand-out identity, whilst maintaining their playful nature.
✦ Services — Visual Identity
SOLUTION
Various approaches were explored, focusing mostly on fun shapes and hand-made typography to reflect their playful nature, key audience and help them stand out with unique letterforms.
These were presented together with other creative concepts but ultimately, they went in an entirely different direction.
Creative Director: Gavin Leisfield
Senior Designer: Benjamin Hayward
Agency: friendlygiants.com