The Runshow
Kick-starting a service with a nimble identity
The Runshow is a new to-be-released YouTube training channel hosted by Michael “Gunshow” Watson – personal coach to Salomon athlete Ryan Sandes in Cape Town. He wanted a simple logo and palette reflecting the style of his sessions – unedited and recorded in real time for people to follow along. A relaxed feel with some banter.
✦ Services — Logo Design
Michael wanted a local animal in motion so we settled on the Cape Hare – a typical hare with well-developed legs for leaping and running. Hand-drawn letterforms and natural edges reflect the intended feel of the sessions and colours are a twist of the SA gold and green.
Initial ideas