13 PEAKS by Ryan Sandes
A grass-roots identity for the community
Ryan Sandes is a champion ultra-distance Salomon athlete and old friend. He had an idea for a grass-roots event, linking his favourite Table Mountain peaks in a route mimicking the historic “rounds” in the UK: Paddy Buckley, Bob Graham and the Ramsay Round.
Ryan asked me to create an emblem for the self-supported challenge, doubling as the woven patch “trophies” which runners can earn if they complete the feat in a given time frame.
✦ Services — Visual Identity
© 13 Peaks / Ryan Sandes
© 13 Peaks / Ryan Sandes
Ryan also partnered with his sponsor, Salomon, to create a line of merchandise for anyone wanting to support the growth of the challenge and the positivity of the proud outdoor community.
© 13 Peaks / Salomon Sports
© 13 Peaks / Salomon Sports
Since inception, hundreds of people of all abilities have completed the challenge (and counting), bringing together an incredible outdoor-loving community in my home town. A joy of a project to work on which made me incredibly proud to be a part of. I’ve yet to attempt the challenge, though!
Website: 13PEAKS.CO.ZA
Instagram: @13_Peaks