Curve Cycling
Informing customers through storytelling
Curve are one of the best in the world in ultra-endurance cycling. Based in Melbourne with a global reach, they wanted to promote the purpose and story behind each bike in each of their partner stockist shops.
✦ Services — Illustration, Art Direction
I created a series of boards which were placed alongside their fleet in these bike shops. Hand-drawn maps, luggage, accessories and various Curve products helped convey the specificity of each bike.
Thanks to Ryan Flinn, their grand ambassador and Sales Director, for another fun project.