Pan Celtic Race Series
Promoting and enhancing a legendary cycling race
Ceri Middleton approached me to create a new look for his t-shirt company after we met during the Pan Celtic Race in 2022 (he placed second in the 2,600km race). When Ceri isn’t pedalling, he’s making organic apparel with sustainability at heart and adventure on the horizon.
2023 ✦ Visual Identity, Social
The approach called for a natural look, crafting the letterforms from scratch, retaining subtle imperfections to show the human hand and charm in Ceri’s printmaking process. A playful mark/monogram acts as a graphic device and backdrop for product announcements on social channels.
